"The future of Yahoo! not e-mail "

In this age, when you want to share something, people will rather text, to Twitter, Facebook or SnapChat than to use e-mail.
In other words, e-mail is not the preferred form of online sharing in a world dominated by smartphones. This is what made Yahoo!'s latest announcement. on October 15th - when it decided to invest tens of millions of dollars in upgrading e-mail services that were 18 years old - became a little confusing.
Maybe Yahoo! is putting a lot of trust in the positive changes that will come with his "aging" e-mail service. With new impressive features such as login email account without password, Yahoo! Expected to attract more visits to the home page, while helping boost sales of ads. However, it looks like "veteran" Yahoo! are still struggling in a battle they have long lost.
According to data from the comScore statistics site, in terms of traffic, Gmail remained the top US unique visitor in the United States, up from 13% in September last year, including computer users and mobile devices. Meanwhile, the amount of Yahoo! e-mail access. Unfortunately, it decreased by 10% in the same period.
     . Yahoo!Mail
     . Yahoo Mail Tips
     . Yahoo sign in
It must be said that e-mail access without a password is an interesting feature. However, it seems that it is not enough to convince Yahoo! swim upstream. Perhaps this company will have a different perspective if it focuses on developing a mobile-first advertising strategy (a term that describes how to display the most optimized website content on a mobile device). According to Bloomberg Intelligence, in the first quarter of 2015, Yahoo! It seems to be completely out of the box with only 19% of mobile advertising revenue, compared with a spectacular 73% of Facebook's social network.
In addition, between 2011 and 2015, global ad revenue has grown rapidly from $ 84 billion to $ 156 billion, with steady growth of 17% annually. Unfortunately, Yahoo! - largely from online advertising - fell from $ 4.9 billion to $ 4.8 billion.
In terms of mobile advertising in particular, Yahoo! It is a bit slow compared to the "peer" friends. Specifically, according to data from eMarketer statistics service, of the total US mobile advertising revenue in 2014, Yahoo! only 3.3% compared to 36.9% of Google and 18.5% of Facebook. Unfortunately, many experts predict, Yahoo! This will not be possible until at least 2017, according to eMarketer. In the online advertising market, it has fallen from 25% in 2005 to less than 4% in 2014. And yet, no mobile app from Yahoo !. Top 10 most popular apps launched by comScore, headed by Facebook and Google.
It can be said, stepping into this fierce competition has always been what Yahoo! So, this is still a long way to go. In that journey, the e-mail login feature does not need a clear password to weigh the key to helping the company keep pace.
According to Genk.